The Company
While working with RewardOps, the leadership and I agreed that a full brand transformation was required for the ‘Toronto-based disruptors in engagement commerce.’ Our existing website was outdated and did not represent the direction our company’s mission was headed toward. Our challenge was that RewardOps’ pairing of robust technology and fluency for innovation gained us notoriety in the world of rewards. So, we worked with a brand design company, with myself as the project lead - I had to treat RewardOps as a client to get the most successful and compelling results.
One thing was clear: the company had an energy that could no longer be contained.
With offerings expanding far beyond their current market, we set out to unleash our brand, which breaks down barriers and reflects our expanding future.
My Role: Senior Visual/Brand Designer
Tools & Methods: Adobe CS | Project Management | Design Thinking |User Research | Semrush (Research & Strategy) | Frontify (Brand Guidelines & Assets Management) |Google Fonts (Web/Mobile Friendly) | Hubspot (CMS) | Canva (Social Media Presence) |
Website Home Page Introduction
The Solution
We knew we had to bring RewardOps through a full brand transformation to build for tomorrow.
Starting with the definition of our Brand Strategy we identified a consistent current that ran through the team. We boosted this in our Brand Identity program through the logo redesign and collateral designs and supercharged the message on their Brand-first website. At the heart of RewardOps was a catalyst for positive disruption. Working across the entire team, a recognized, shared culture of transparency and collaboration is intended to make a real difference in the market.
We gained tremendous insight by engaging with not only RewardOps clients but also employees. The current that ran throughout the brand story spoke of energy, power, and charge. With a focus on starting small and growing big, their product became the robust engagement commerce engine to power rewards. The energy in the brand messaging was electric, and we continued this current all the way through the build-out of their brand identity and website experience.
“It was a great exercise as a leadership team. It solidified who we are, what we do as a company and focused us on our future vision.”
Original RewardOps Website
“The website brought us to another level, we received amazing feedback. It elevated the points we wanted to highlight and made us see ourselves in a new light!”
Updated RewardOps Website
Key Results
32% increased website engagement
Better differentiation
Alignment of the true objective across leadership
Enhanced company’s marketing promotion