The Company
Sling TV is the first app-based TV service letting you stream live television and on-demand content over the internet. Watch live shows wherever you are, at home or on the go! With Sling TV, you get to choose the television option perfect for you, including Channel Add-ons, Premiums Add-ons, DVR Plus and more. Watching live TV is easier and more affordable with Sling. Sling reached out to TribalScale to revolutionize its customer interaction and entice new users to engage with the platform. Sports Scores empowers users to explore, watch, stay informed, access premium content, and customize their viewing experience, in just a few clicks.
My Role: Associate Director of Product
Tools & Methods: Planning & Road Mapping | DesignOps & Leadership | Discovery & Research | Design Strategy & Thinking | Project Management Tools | Figma | User Journeys & Flows | Prototyping | Agile methodology | Cross-Team Collaboration
SPORts scores promotional Video
The Challenge
It all began with the request for a “Press-worthy” feature
Sling wanted to introduce an engaging new feature during March Madness to ensure it grabbed attention and sparked discussions in the media, especially during this highly-watched tournament. Sling TV wanted to add a new feature for sports fans to keep up with all the action while watching live games. The live TV streaming service has started to prepare to roll out a “Sports Scores” feature that would let you access scores from the biggest games, such as the NFL, college football, NBA, NHL, and MLB, with just a few taps.
MVP - Sports Score 1.0
Key Results
❖ The feature launched 100% on all 10ft platforms in time for March Madness.
❖ #3 most frequently used ribbon since March Madness.
❖ Subsequently, we’ve integrated NBA games in time for the NBA playoffs.
❖ 50% of all NBA playoff viewers entered at least 1 game from the Sports Scores ribbon.
❖ 17% of users engaged during NBA playoffs.
Sports Scores has become “press-worthy” as it was featured on some mainstream tech news platforms.
Enhancement - Sports Score 2.0
Fine-tune each version with a purpose
During the peak viewership months, we received exceptional feedback from our users, catalyzing the subsequent development of a comprehensive, heavyweight functionality.
Step 1 • UI enhancements
Fine-tune each version with a purpose.
During the peak viewership months, we received exceptional feedback from our users, catalyzing the subsequent development of a comprehensive, heavyweight functionality. Sling was impressed with the importance and genuine need for the user research process - this is not always the case with clients. However, the difference user feedback can have on your development and end product can be the difference between failure and success.
❖ Team colors in tiles
❖ Polished badging: live, recording, starting soon…
❖ Improved spacing and sizing in tile
❖ Seeds, top 25 rankings, record information
❖ Metadata for playoff round information
Step 2 • Multi-league enablement
Viewers can switch between different sports leagues:
❖ NFL
❖ NCAA
❖ NBA
❖ NHL
❖ MLB
❖ FC
The league tabs are dynamically curated and ranked based on high stakes and localization, ensuring a tailored experience.
Cross-Platforms
Step 3 • Mobile app & Browser
Sports Scores 2.0 - On Mobile
For those on the move, we aim to offer the same level of convenience. That's why we've seamlessly integrated this experience into our mobile app.
Mobile-specific enhancements
Home Ribbon View: Users can quickly tune into ongoing games.
Calendar View: It presents past, ongoing, and future game information chronologically, enabling users to scroll through effortlessly.
Smart tabs: Tabs are dynamically ranked based on the user's location and the significance of events.
Improved UX: Content is now easier to access and find.
Seamlessly integrated: The content was seamlessly integrated into the current UI, without alienating or irritating current customers who are not interested in sports.
The User Testing Process
We conducted multiple rounds of unmoderated user testing for each function and workflow, producing heat maps and pairing them with users' think-aloud voiceovers. This approach ensured highly optimized solutions tailored for mobile users.
Sports Scores 2.0 - On Web
We've also introduced Sports Scores to Sling's website. Given the wealth of information it offers, we believe it can enhance the experience for users of all kinds, regardless of where or when they're tuning in to sports.
Establish a scaleable foundation
By providing a comprehensive user experience, sports scores open up opportunities for upselling premium content and creating personalized viewing experiences. Given the feature's significant user engagement, it has the potential to unlock even broader avenues for growth.
